Facebook - Jeff Hester

Posted on March 19, 2013October 31, 2017 by Jeff Hester — 5 Comments

Social Media Explained (with Donuts)

Social media takes on many forms, and is ever-evolving. This infographic explains the common perceptions behind some of the popular social media applications, illustrated with a use case that we can all relate to: donuts.

[jpshare]

You can quibble over the inclusion or exclusion of particular social media applications, but the intent remains much the same.

What exactly does this tasty infographic imply? Each social media application serves a unique purpose.

Twitter allows people to share brief updates and popularized the concept of #hashtags that has spread to Instagram and is now spreading to Facebook and Flickr. Of course, the real value for me is to connect with people around a subject (usually based on a hashtag), collecting and sharing ideas. Personally, this has been extremely useful to me in keeping up with the latest on #KM (knowledge management) and #hiking (my weekend passion).

#Hashtag Trivia: Chris Messina was the first to suggest the use of the hashtag in Twitter, back on August 23, 2007.

Facebook makes it really easy for people to share what they like, and in the process, collects valuable demographic information about you that they can sell to marketers. Mark Zuckerberg has promoted the concept of frictionless sharing, making it even easier for them to know what makes you tick. The benefits to you? The social graph search. This also benefits marketers. With over one billion users, is Facebook too big to fail?

Location-awareness application Foursquare gives you the opportunity to check-in at restaurants, stores, and businesses. The initial idea was that your friends in the area might see that you’re at a certain bar, and that would prompt them to join you. That never really took off (at least for me… my friends are apparently privacy-shy Luddites) but it has evolved in to a useful app for finding tips, recommending places near you, and even occasionally offering discounts and special offers for checking in. Facebook and Google have both been trying to get in on location-awareness for local marketing, but no clear winner has emerged.

Instagram isn’t the only smartphone photo-sharing application out there, but it’s one of the most popular. Instagram’s major innovation wasn’t the groovy, retro-photo filters that people either love or hate, but that it launched as a mobile-only social network. When they launched, you could only view or interact via your mobile phone. That’s since changed, but they recognized that a significant shift had occurred — we use mobile devices to connect to the Internet more than traditional computers.

YouTube has given everyone a chance to become a video star, and established itself as a black hole that bends time like nothing else. I’ve only dabbled with YouTube publishing, but some people have embraced the social network capabilities, using them to connect with others in new ways. And almost everyone I know ends up viewing a few videos on YouTube at some point during their week. For higher quality content (but lower views) check out Vimeo.

While most of the social media tools listed are primarily for personal use (and yes, I know there are businesses using all of them), LinkedIn is squarely focused on professional networking. Connecting with colleagues and clients takes precedence over grumpy cat photos and selfies. Although some people find LinkedIn boring, the focus on business is what sets it apart.

Pinterest approached the idea of sharing content from a fresh angle, letting people “pin” their favorite things to a board. With a focus on great images, it really took off, especially with women. Dozens of copycats have tried to replicate their success, but none have come close.

Many people haven’t heard of Last.fm, but this venerable social network has been capturing music listening habits for many years. Last.fm lets you autoscrobble the songs you play and–over time–knows what artists, genres and songs you like the most. Based on that, it can recommend new artists that it thinks you’ll enjoy, and can connect you with other people who share your taste in music. I’ve setup Last.fm to scrobble my plays on iTunes and Spotify, and occasionally listen to the Last.fm app on my Xbox, streaming music through my home theater system.

The punchline in the infographic is Google+. Of course, many, many more people use Google+ than just the folks employed there, but from the people I know, they are the early adopters. Google likes to tout high adoption numbers, but their figures are murky; clouded by the inclusion of users of other Google apps like Gmail. How many people really use Google+? We may never know. But they have a lot of potential users.

The Business Case for Social Media

Most people look at these social networks as primarily targeted at consumers, using them for the personal benefit. But that doesn’t mean the companies don’t have a business focus. And while all of these products are free for you to use (although some offer premium versions), you should remember this advice:

If you are not paying for it, you’re not the customer; you’re the product being sold. – blue_beetle

Advertisers and marketers love the rich demographic data available as a result of our living out loud through social media. This helps them deliver highly targeted advertising that you are (theoretically) more inclined to find useful. And it gives advertisers the tools to hyper-refine the targeting of their messages. Instead of merely targeting camera enthusiasts they can target female Canon DSLR enthusiasts in the Los Angeles area. Hyper-targeting.

And though they were the punchline of my infographic, Google stands to gain handsomely from all of this data. They reign supreme as King of Search. And as their other suite of applications grows, they gain further opportunities to aggregate, correlate, and repackage you to advertisers.

So WIIFM?

What’s in it for me? Why do I use these various social networks? I use them to make new connections, and strengthen existing ones. I also use them for my personal data collection, as I grapple with the concepts behind the quantified self and how to apply that data for positive change.

What about you? What do you get out of social media? What do you love (or hate) about these tools?

Posted on March 19, 2011 by Jeff Hester — 6 Comments

Why Face to Face Still Matters in Social Media

Last month, I shared how face-to-face meetings still matter. You might assume that the realm of social media — which by it’s very definition encourages online community and relationship building — wouldn’t really gain much through real life interaction. You’d be dead wrong.

Social Media in the Real OC

Here in Orange County we are fortunate to have a thriving social media community, supported by a number of regular, live events. Bryan Elliot’s LinkedOC leverages LinkedIn and holds monthly networking events with great speakers such as Scott Stratton and Seth Godin. These are big events, but you meet a number of interesting people who are building their tribe. LinkedOC lies somewhere between a social media group and an old school networking meeting.

My favorite event remains Bob Watson’s Social Media Masterminds of Orange County — or simply SMMOC. This group meets nearly every week on Saturday mornings from 9-11am in Costa Mesa, and draws a wide range of people with an interest in social media — from consultants to mommy bloggers and real estate professionals to enthusiasts.

SMMOC whiteboard — The whiteboard at SMMOC. Click to enlarge.

The agenda is flexible. There is no projector or monitor, but there is wifi in the room. Attendees are free to use the whiteboard to write down discussion topics or share their Twitter handle. Bob is a terrific facilitator, deftly leading the group through two hours of fantastic interaction and learning. There are just three rules: no self-promotion, no acronyms (at least, not without a definition) and there are no dumb questions.

This group is up on the latest happenings in the social media realm, so whether you’re new to social media or an old pro (what defines someone as an old pro in social media??), you will learn and grow from the discussion. But the real value is in the relationships that are made and bonded through the face-to-face interaction.

A typical SMMOC crowd — SMMOC - Everyone participates

I’ve met and developed connections with a number of local social media mavens, mavericks and masterminds through SMMOC, including Bob (The Man) Watson, Mel Aclaro, Carina Zimmer, Scott Schang, Kirsten Wright, fellow San Clemente local Doug McClure, Matthew Gallizzi, Stacey Harmon, Chris Van Dusen, Eric Stegemann, Michelle Lecours and too many to list here.

There is also a fair amount of crossover between this group and another of my favorite groups, the OC WordPress Meetup. Steve Zehngut and Jeff Turner of Zeek Interactive are sometimes in attendance, as are regulars Loren Nason, Cindy Ronzoni, Ross Teasley and Joan Ganter.

These people have helped me refine how I use social media, encouraged me to improve my blogging and helped me stay on top of the ever-changing social media landscape. My life is richer for the relationships.

Can you develop community and relationships entirely using social media alone? Certainly, but real-world face time strengthens those connections and accelerates the process.

How are face-to-face interactions helping strengthen your social and professional network?

Posted on January 19, 2011February 3, 2011 by Jeff Hester — 2 Comments

Flipboard: The Number 1 Must-Have iPad App

My iPad has officially replaced my trusty Moleskine notebook. Instead of paper and pen, my iPad comes to my meetings, to Starbucks, and pretty much everywhere I go. There are a lot of wonderful apps for the iPad, and I’ll get into them in good time. But one app really stands out in it’s design, beauty and function — Flipboard.

I first read about Flipboard months before I finally plunked down the cash for an iPad, and it had already captured my attention. It’s remarkable in that Flipboard really doesn’t do anything that I couldn’t do before.

What is Flipboard?

Essentially, Flipboard is a different way of reading and consuming media that I’ve already been reading and consuming via other means. What makes Flipboard remarkable is that it does it so elegantly.

Flipboard transforms Twitter, Facebook, Flickr, Google Reader and RSS feeds into a beautiful, magazine-like interface that leverages all the good bits of the iPad. A Twitter stream is noisy and difficult to browse. The same stream through Flipboard is a pleasure. Links, photos and videos show up inline without requiring extra clicks, making browsing your streams not only a pleasure, but making it possible in a new way.

Here are a few screenshots to help tell the Flipboard story. Click any thumbnail to browser the larger images.

Reading a post linked from Twitter in Flipboard

I still use Twitter and Facebook, but reading the same streams via Flipboard never fails to surface new and interesting conversations that I might have otherwise overlooked.

If you have an iPad, you must download and use Flipboard. Hell, it’s free.

If you don’t have an iPad, Flipboard might be reason enough to get one.

Posted on January 8, 2011February 3, 2011 by Jeff Hester

The True Value of Social Networks

Twitter, Foursquare, Facebook, LinkedIn and the long list of other social networks vying for attention have captured plenty of media coverage as millions ofpeople jump on the bandwagon. The tools make it easy to build large lists — a “network” of followers, friends and so-called colleagues. Many people forget that it’s not about how big your network is.

British anthropologist Robin Dunbar pegged the optimal number of meaningful relationships at about 150, theorizing that “this limit is a direct function of relative neocortex size, andthat this in turn limits group size … the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained.” As Jeff Pulver likes to say (and emphasizes in his 140 Characters conferences) it’s about building relationships. It’s about strengthening existing relationships and building new ones. Relationships allow you to grow personally and professionally. Relationships allow companies like Zappos to build fanatical customerloyalty and grow your business.

If you are not using these tools to build relationships, you’re missing the true value of social networks.

How are you using social media to strengthen connections with friends, family, associates or clients?

Posted on February 7, 2008February 7, 2008 by Jeff Hester — 5 Comments

IM + Facebook + Email = Digsby

Digsby is a new multi-network IM (AIM, ICQ, WLM, Jabber, GTalk, Yahoo) that also integrates your email and social network accounts on Facebook and Myspace. It’s in private beta, but this site has screenshots, initial impressions, and invites.