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Jeff Hester

Poking around the intersection of KM and Social Media

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Adventures in Abu Dhabi: Ferrari World

Adventures in Abu Dhabi: Ferrari World

by Jeff Hester · Apr 2, 2011

Where else but in the UAE would you find the largest indoor amusement park — devoted to Ferrari — and the world’s fastest roller coaster? Nowhere else. Saturday was my adjustment day in Abu Dhabi, having travelled eleven time zones from LA, arriving late Friday night. My colleague Tom and I ventured out to visit […]

Filed Under: Business Tagged With: Business, marketing, postaday2011

Things Real People Don’t Say About Advertising

Things Real People Don’t Say About Advertising

by Jeff Hester · Feb 12, 2011

Things Real People Don’t Say About Advertising is a Tumblr-powered collection of cheesy stock photos poking fun at the world of advertising… and advertisers too-often disconnection with reality. It’s a breezy, easy site to scan, in much the same way as the Lolcats at I Can Has Cheezburger. While it’s sure to make you smile, […]

Filed Under: Business, design, Humor Tagged With: advertising, Business, humor, marketing, UX

Seth Godin Returns to Orange County

Seth Godin Returns to Orange County

by Jeff Hester · Jan 29, 2011

Seth Godin is coming to Orange County! Godin’s twelve books — all of them bestsellers — deal with the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. His blog is considered the most popular marketing blog in the world. And he’s coming to Orange County and you can […]

Filed Under: Business, Good things Tagged With: branding, Linked OC, marketing, postaday2011, Seth Godin, Social Media, social network

GOTV: Text messages vs. Robo-calls

by Jeff Hester · Oct 28, 2008

A couple years ago I helped build this site for researchers at Yale studying the effectiveness of various “get out the vote” efforts. Scott Beauchamp (a colleague from my Winfire days) dropped me a note yesterday saying the site was linked in a couple of places from a great article on Slate discussing the contrasting […]

Filed Under: Personal, Projects, Web 2.0 Tagged With: GOTV, marketing, politics, sms, text messaging

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