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No Blogs Next Year

I ran across an interesting article on the ClickZ Network by Gary Stein titled “No Blogs Next Year.” In the article, Stein describes his experience at the recent ad:tech panel he chaired earlier this month about advertising with blogs. He asked Phil Kaplan (of F*ckedCompany.com fame) what he thought of the blog phenomenon. Kaplan’s response tells it all. “In my day,” he said “we called them web sites.”

Clearly “blogs” are just a content management and publishing technology and nothing more. What you do with a blog (or any other CMS) is where the value lies.

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Blogs vs. Forums

With blogs getting so much media attention these days, some people accustomed to forum-based communities are wondering if they’re missing the boat. Though blogs and forums are much the same from a mechanical perspective, they are worlds apart in application. What are those differences, and what are the implications for online communities such as BigBlueBall? Here are some thoughts I shared on the subject over at TheAdminZone.

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About Schmidt (& blogging)

My Netflix rentals have been collecting dust lately. I tend to watch movies in batches, and I think it’s about time to start up again. Last night I sat down and watched About Schmidt. Jack Nicholson plays Warren Schmidt, recently retired insurance actuary and widower. Schmidt finds himself in the unhappy predicament of reaching the final years of his life and realizing it hasn’t been anything like what he hoped for.

Throughout the film, Schmidt struggles to understand what the meaning of his life has been. Has he had any impact? Does he matter in any real sense, or will he be long forgotten in one or two generations — as if he never existed.

We all want our lives to have meaning. We want to believe that what we do has purpose; that it matters to someone, or if we’re fortunate, many “someones.” We want to leave a lasting impact on this big, blue ball we live on.

I struck me that there are parallels to be drawn between the long, lonely life of mediocrity lived by Schmidt, and the long, lonely world of blogs such as this. Blogging in itself solves nothing. A Tool by itself can never make the world a better place. How the Tool is used determines it’s value.

We all know blogs that blather on about stuff of little value or interest to us personally. Like a life without purpose, they exist in the ether; soon to evaporate and be forgotten forever.

No, blogs alone answer nothing. They do not enrich our own lives or the world we live in. But…

When we use the Tool to communicate and connect with other people, we accomplish something meaningful. A connection; a shared idea; a question that makes someone reflect for a moment. These small, seemingly insignificant intersections weave our lives together, influencing and evolving our world.

We all have something of value to share. Say it plainly and directly, and nuture the interconnections that grow.

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Blogs and Knowledge Management

One of the more interesting seminars I attended at KM World dealt with the opportunities to use blogging behind the firewall. Of course, blogs such as this one tend to ramble, but a well-focused, topical blog can provide two things that help employees deal with info glut: human filtering that gleans the really valuable nuggets from all of the information on a subject, and contextualizing that information with storytelling and personal perspective.

Blogs are easy to create, even easier to maintain, and can bridge the gap between adhoc communication such as email or instant messages, and structured knowledge stores.

This got me thinking. With all of the excellent tools on the market, many of which are free and/or open source, why not create an entire knowledge management system built using free components. Blogging software, forums, news and content management systems and RSS feeds could all become part of a KM package that even small companies or low-budget non-profit organizations could afford to implement.

What do you think? Am I out to lunch? In left field? Up a creek without a paddle? Let me know.