I ran across an interesting article on the ClickZ Network by Gary Stein titled “No Blogs Next Year.” In the article, Stein describes his experience at the recent ad:tech panel he chaired earlier this month about advertising with blogs. He asked Phil Kaplan (of F*ckedCompany.com fame) what he thought of the blog phenomenon. Kaplan’s response tells it all. “In my day,” he said “we called them web sites.”
Clearly “blogs” are just a content management and publishing technology and nothing more. What you do with a blog (or any other CMS) is where the value lies.