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Gumption

Self-described change agent Seth Godin has put together a free e-book that I’d like to share with you. What Matters Now is a compilation of one page essays by over seventy notable authors.

One of my favorites was titled “Gumption” by novelist J.C. Hutchins. His message, like many contained in the book, is well-timed and thought provoking end-of-the-year reading.

Most of us settle in, and settle for what we have. Rather than pursue, we accept. Our lives become unwitting celebrations of passivity: we undervalue our work and perceive ourselves as wage slaves (and so we phone it in at the day gig), we consume compulsively (but not create), we pine for better lives (but live vicariously through our televisions).

These corners we paint ourselves into, it’s no way to live. There’s no adventure here, no passion, no hunger for change. Remember that relentless optimism you once had? The goals you wished to achieve, before settling in? They’re still there. You need a nudge to find them; a little gumption.

You can start that business. You can lose that weight. You can quit smoking, and learn to garden, and write that book, and be a better parent, and be all the things you want to be … the thing this world needs you to be. It requires courage and faith, both of which you can muster. It requires effort — but this effortless life isn’t as satisfying as it seems, is it?

Declare war on passivity. Hush the inner voice that insists you’re over the hill, past your prime, unworthy of attaining those dreams. Disbelief is now the enemy, as is the notion of settling. Get hungry — hyena hungry. Get fired up. Find your backbone, and your wings.

Flap ‘em. It’s the only way you’ll be able to fly.

As you think about the year ahead, tell me: what dreams are you going to fulfill?
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Preparing for an Expedition

In July 2010, I’ll be leading a small group of intrepid adventurers on a three week backpacking trip on the John Muir Trail — affectionately known as simply the “JMT.” Starting in Yosemite Valley to the north, and ending at the summit of Mt. Whitney, the total mileage covered will be over 230 miles. I will average over 11 miles per day, lumbering at high altitude with a 35 lb. backpack strapped to my body.

A backpacking trip of this sort isn’t really an expedition, but it’s no walk in the woods, either. There are long months of planning, preparation, and dedicated training required for a successful through-hike of the JMT.

Right now, training is a huge part of my preparation. Last March at my annual physical, my physician said my cholesterol was bordering on “bad” and suggested I lose some weight. Since then, I’ve been eating healthier and exercising regularly. My cholesterol has dropped from 198 to 143. And I’ve lost over 35 lbs.

Two weeks ago I hiked up San Gorgonio via the Fish Creek trail. At an elevation of 11,501.6 feet, it’s the highest peak in Southern California.  The 19.4 mile round trip wasn’t easy, especially once I hit about 10,000 feet, but I felt strong, and passed 16 people on my way up the mountain.

Last weekend was a new challenge. How would it feel to cover the average distance for the JMT with a fully-loaded backpack? I loaded my backpack with several gallon-sized jugs of water and hit the hills of Crystal Cove with my girlfriend to find out. I mapped out an 11 mile course with about 1,000 feet of elevation gain, and was really surprised to find how easy it was! Yes, I’ve been hiking and mountain biking regularly, but this was my first hike in a long while carrying a full-loaded backpack.

It didn’t occur to me until later that the weight I was carrying in my backpack equaled the weight I had lost over the summer. What a shocker! The good news is that I’m much healthier and getting even better each day!

Here’s a look at the route I took:

cc-hike

Technology Tidbits

Some people have asked what I use to record my hikes. I did a bit of research, and settled on the Trails app for my iPhone 2G. It uses the built-in GPS capabilities of my iPhone, and does a fairly accurate job of recording the route. It also gives me several options for sharing the recorded GPS data, including posting to my EveryTrail account.

The Trails app is $3.99, but I like it better than the several free options that were out there, including the EveryTrail iPhone app. The downside of this approach is that the GPS recording really drains the battery fast. To make it last, I start with a full charge, turn off wifi and 3G, and dial down the brightness to preserve power. Trails will automatically turn off the screen when you slip the phone into your pocket, using the same proximity technology that turns off the display when you hold the phone to your ear. It helps!

Eventually I may spring for some add-on juice to let me record longer hikes, but so far, this has worked pretty well. I was even able to use this setup on my 19.4 mile San Gorgonio hike, though to conserve battery, I only recorded one half of the out-and-back trip.

What’s next?

This will be my second time backpacking the entire John Muir Trail. The first time was in July 1980, making this the 30th anniversary of that original trek. A fitting milestone, don’t you think?

I’m still assembling my JMT team. Two of my kids are interested, as well as a couple of friends, with firm commitment needed soon. Ideally the group size will be 5-6 people, with others providing support (transportation, possibly food drops or segment companions) . I’ll be finalizing my equipment list in November and applying for permits in December. And of course, training. I’m still mountain biking, but now I hike a couple times a week. I lead a Wednesday night hike, take my dog on increasingly long walks (she’s up to six miles now!) and work in a longer, more strenuous hike on the weekends.

And (in my spare time — hah!) I’m working on a top-secret new web site where I’ll be posting details on the planning, equipment selection, preparation and (of course) an extensive post-trip report with photos.

If you’re interested in joining me on this adventure, let me know!

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Onwards

I had a number of people notice that I took a six month hiatus from posting here. As it turns out, life moves on with our without a new post at www.jeffhester.net. And at times, life requires all your focus and attention.

As it turns out, life is a journey, and the secret is to keep going… onward.

Onwards from AKQA on Vimeo.

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What the F**K is Social Media?

Social media has transformed our world. Facebook, Twitter, blogs, wikis, YouTube — all emphasize the power of participation. Today the web is all about community; people gathering, sharing and collaborating with others who share their interests.

If your business, web site or service is not leveraging social media, you are missing out on a huge opportunity to extend your reach. But what exactly is social media, and what can it do for you from a business perspective? The following slide show provides a clear, well-defined explanation.

Is your company using social media? How? Or why not?

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What is Ignite?

As explained on the Ignite site:

Ignite was started in Seattle in 2006 by Brady Forrest and Bre Pettis. Since then 100s of 5 minute talks have been given across the world. There are thriving Ignite communities in Seattle, Portland, Paris, and NYC.

Scott Berkun provides a terrific overview of what Ignite is and why you should give it a try, and it’s in Ignite format (of course).

Since I first learned about Ignite, I’ve been itching to give the format a try. Most of the presentations I’ve given in the past at conferences have been 30-60 minutes in length. The idea of using just five minutes to get your point across in a compelling way is exciting.

Ignite has finally come to Los Angeles with help from geek dinner, and I’m going to be one of 13 people standing up and presenting at the inaugural Ignite LA event. I’ll be speaking on something that I’m passionate about–nurturing virtual communities behind the enterprise firewall. Sexy, if you’re a social media geek in an enterprise world.

If you are in the Los Angeles area and want to drop in to check it out, you can RSVP here. Admission is free, and there will be booze and food available. Drink up. I’m much more entertaining after you’ve had a few cold ones.

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Typekit: Real Fonts on Your Website

For years, designers have struggled with integrating interesting, expressive fonts into web pages. Until now, the general rule has been to stick to the commonly available font families — the default stuff installed on every Mac or Windows PC — and use images for anything out of the ordinary. This works ok, but (alt tags aside) search engines will not read your text-as-an-image. Not to mention the fact that it introduces yet another file to download, and increases the total weight of the page. 

A new project from Small Batch Inc. looks to change all that. Typekit promises to give you the ability to embed fonts on any web page with full fidelity and typographic control. 

typekit

Typekit is not yet available, but you can sign-up here to be notified as soon as it is.