A couple years ago I helped build this site for researchers at Yale studying the effectiveness of various “get out the vote” efforts. Scott Beauchamp (a colleague from my Winfire days) dropped me a note yesterday saying the site was linked in a couple of places from a great article on Slate discussing the contrasting responses from McCain’s well-known robo-calls and Obama’s extensive use of text messages.
On the surface, robo-calls and text messages may seem like equal nuisances, but anectdotal evidence suggests that Obama’s text messages have been much more effective.
With a little thought and it’s easy to understand why. A text message is permission based and less intrusive. I had to provide my mobile number willingly to sign-up for Obama’s text alerts. And I can read them when it’s convenient. In contrast, I have never received a recorded message that didn’t piss me off just a little. Who wants to be interupted by a recorded message? Not me.
Hats off to Obama for his great use of this technology. And be sure to vote on November 4th.