FontFeed has done a great analysis of Ludwig Gatzke’s Web 2.0 logo collection, looking at them from a typographic perspective. In addition to my own obvious observations (sans serif, bright colors), they grouped the logos into three distinct categories: The Softies, The Futurists, and The Classics.
There is no official standard for what makes something “Web 2.0”, but there certainly are a few tell-tale signs. These new sites usually feature modern web technologies like Ajax and often have something to do with building online communities. But even more characteristic among these brands is their appearance. Web 2.0 sites nearly always feel open and friendly and often use small chunks of large type. The colors are bright and cheery — lots of blue, orange, and what we jokingly call the official color of Web 2.0: lime green.
Read The Logos of Web 2.0
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