Seth Godin maintains that to succeed in today’s market you need to standout — to be a purple cow. And now, it’s not enough to stand out — you need a big moo. His latest book, The Big Moo, brings together 33 purple cows — everyone from Mark Cuban to Daniel Pink; Robin Williams to Dave Balter. Each contributor adds a pearl of wisdom to the strand, making for a lot of little sound bites on how to be remarkable.
I had pre-ordered the book on Amazon, got it Wednesday and opened it last night. It’s a very quick read. The Big Moo is not steeped in deep theory, just gut-level advice from people how are out there being remarkable in their own way.
Each of the 33 entries are uncredited. You know who contributed, but you don’t know what they contributed, so you get to guess who wrote what.
Amazon: The Big Moo