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The Way I See It #90

If you’re looking for sage advice on the value of collaboration, social media and communities of practice, you need look no further than that steaming cup of strong coffee in your hand. Today’s pearl came from a Starbucks cup.

If we really want to understand innovation and collaboration, we have to explore shared space. Consider Watson & Crick: how many experiments did they do to confirm DNA’s double helix?

Zero.

Not one.

They built models based on other peoples data. These models were their shared space.Their collaboration in that shared space powered their Nobel Prize- winning breakthrough. If you don’t have a share space, you’re not collaborating.

-Michael Schrage
MIT design researcher and author of Serious Play

Thanks to Sarah and John for passing this on.