If you’re looking for sage advice on the value of collaboration, social media and communities of practice, you need look no further than that steaming cup of strong coffee in your hand. Today’s pearl came from a Starbucks cup.
If we really want to understand innovation and collaboration, we have to explore shared space. Consider Watson & Crick: how many experiments did they do to confirm DNA’s double helix?
Zero.
Not one.
They built models based on other peoples data. These models were their shared space.Their collaboration in that shared space powered their Nobel Prize- winning breakthrough. If you don’t have a share space, you’re not collaborating.
-Michael Schrage
MIT design researcher and author of Serious Play
Thanks to Sarah and John for passing this on.
Shawn Tuttle says
Thanks for passing on the inspiring words about collaboration and innovation. There isn’t as much new coming into the world as new ways of combining what we already have. That makes for beauty anywhere!
Shawn Tuttle says
Thanks for passing on the inspiring words about collaboration and innovation. There isn’t as much new coming into the world as new ways of combining what we already have. That makes for beauty anywhere!
Anonymous says
It is an interesting post. It is an informative post about the collaboration. I like to collaboration with the world famous food brand. I think your advice is really helpful to me.
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mens wallets says
I have no any sage knowledge. But I only know about the social media. It is so necessary to know about the collaboration. It is an interesting to collaboration with well known brand.